User Experience (UX) and User Interface (UI) are some of the most confused and misused terms in our field. A UI without UX is like a painter slapping paint onto canvas without thought; while UX without UI is like the frame of a sculpture with no paper mache on it. A great product experience starts with UX followed by UI. Both are essential for the product’s success.
In short, UI design creates the medium through which users interact for the experience. Of course, the lines between UI and UX designer are usually blurred depending on the company.
UX design — User experience is all about designing the complete product experience. UX requires an understanding of psychology, sociology and design in order to identify the right user problems. The field also requires tactical skills, such as user research, concept iteration, prototyping and usability testing. Sub-disciplines include interaction design, visual design, UI design, information architecture, and content strategy.
Here is a cliff notes example of a UX Designer’s responsibilities as laid out by course. It is targeted at development of digital products, but the theory and process can be applied to anything:
Strategy and Content:
Execution and Analytics:
Coordination with UI Designer(s)
Coordination with Developer(s)
Tracking Goals and Integration
Analysis and Iteration
Wireframing and Prototyping:
Short conclusion about User Experience Design:
User Experience Design is the process of development and improvement of quality interaction between a user and all facets of a company.
User Experience Design is in theory a non-digital (cognitive science) practice, but used and defined predominantly by digital industries.
User Experience Design is responsible for being hands on with the process of research, testing, development, content, and prototyping to test for quality results.
UI design — UI designers create the tangible interfaces that users can see and feel. The field intersects quite a bit with UX design since you must understand the larger experiential context for every interface detail. In small companies, UI designers may own the entire process from defining user flows to refining high-fidelity mockups. In larger companies, they’ll likely specialize more in strategizing the layout of the site or app (sketching, wireframing, etc.).
If you look at job posts for User Interface Design, you will mostly find interpretations of the profession that are akin to graphic design. Sometimes extending also to branding design, and even front end development.
Let’s have a quick look at the UI Designer’s responsibilities:
Responsiveness and Interactivity:
Interactivity and Animation
Adaptation to All Device Screen Sizes
Implementation with Developer
Look and Feel:
Branding and Graphic Development
Short conclusion about User Interface Design:
User Interface Design is responsible for the transference of a brand’s strengths and visual assets to a product’s interface as to best enhance the user’s experience.
User Interface Design is a digital field, which includes responsibility for cooperation and work with developers or code.
User Interface Design is a process of visually guiding the user through a product’s interface via interactive elements and across all sizes/platforms.
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