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What are the better tools to analyze a website?

There are several tools available online to analyze your website. They come both as a free package and a premium package. Most of the tools will offer tools which offer a free trial period ranging from 7 days to 30 days, before upgrading to the premium package. The type of tool you require for website analysis depends on the type of data you run on your website.

Why should you analyze your website? Website analysis is basically to measure the data on who visits the website, how they found your website, what actions they performed on your website, and where they moved from your website. The website analysis provides a report that contains a marketing checklist that has the most important items on your site, An SEO section that provides keyword consistency, back link count. It provides the usability of the website and the count on visitor traffic.

There are many tools that are available, the below list mentions a few most commonly used tools:

WooRank is a website analysis tool. The technical Search Engine Optimization (SEO) tool of WooRank helps you review your website and analyze the traffic. It allows publishers and marketers to evaluate their website’s SEO friendliness. WooRank can be employed free of cost to a certain extent, if you need all its features then you need an upgrade which again is not very expensive. WooRank is known to be the most preferred tool for an instant website review.

SEO Site Checkup is a free SEO analyzer. It analyzes your website and generates a summary that includes common SEO issues, speed optimizations, server security etc.

Site Auditor is a complete website analyzer tool. The Site Auditor will generate the website analysis report that usually mentions the visibility of the website for search engines, the content of the website like word count, link count, and an existence of duplicates. It also mentions information on the internal and external links of the website. The audit report also mentions the desktop page speeds of your website along with the mobile page speeds for the mobile version of your website.

Marketing Grader is a different tool compared to the regular analyzing tools. The above tools primarily focus on SEO activities of the website. But Marketing Grader analyzes the company’s online marketing strategy. The report generated by Marketing Grader usually contains the blogging activities, social media activities, SEO ranking factors, mobile-friendliness of the page and lead generation.

Site Analyzer is a free SEO analyzer that provides global scores of the website. It also provides accessibility, design and networking scores. The report generated through Site Analyzer includes accessibility like URL optimization and server configuration. The report evaluates the design of the website that describes the implementation of HTML/CSS elements.

SEO Workers is an SEO analysis tool that is the oldest of the SEO analysis tools discussed above. This might not be the prettiest tool to use compared to the above tools but definitely a useful tool. The analysis report contains the HTTP Headers Check, which displays the HTTP headers, the head elements like a title of the page. The report shows the most relevant keywords or phrases based on the keyword density. The report also displays the page like the way it looks when searching through search engines.

Lipperhey is not the most commonly used SEO analysis tool, but still, gives fairly important information of the website like most of the SEO analysis tools. Lipperhey provides the visitor count and helps you understand your website’s social engagement along with the website’s ability to show up in search engines. The report from Lipperhey provides hosting information that mentions your website’s hosting infrastructure. It previews the website’s visual appearance on mobile devices. It also provides an on-page SEO, which optimizes HTML elements.

Seoptimer is another SEO analysis tool that evaluates SEO ranking factors. The report from Seoptimer provides complete information or the internal and the external out-links. Seoptimer provides the Social Media Signals that provides the number of times your website’s URL has been shared on social websites like Facebook and Google+.

There are many other tools that can be used for SEO analysis of your website. The selection of the tool depends on what kind of website you hold. However, you need to be well versed with these tools to make the best use of these tools. You also need to be sharp to make these tools work as per your needs.

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August 3, 2017

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